If anybody might be thought-about a multi-hyphenate, Paris Hilton might. Whereas the socialite has constructed her profession off of her carefree, head-in-the-clouds persona, Hilton is an skilled entrepreneur, model founder, DJ, social activist and philanthropist, all of which is to say there’s way more than what meets the attention relating to the inventor of #sliving. And right this moment, legacy hair-care model Paul Mitchell introduced hat Hilton is becoming a member of the group as its newest world ambassador, and the collaboration kicked off with an over-the-top, “luxe-meets-play” marketing campaign in true Hilton vogue.
Paris Hilton Stuns in New Marketing campaign for Paul Mitchell
That includes high-fashion pictures that merge red-carpet glam appears to be like with on a regular basis places for the final word high-low aesthetic, Hilton’s new Paul Mitchell marketing campaign showcases the heiress in every single place from tennis courts to laundromats and even fuel stations, all with larger-than-life hair appears to be like styled by Paul Mitchell College alumni and professional hairstylist Sienree Du. Rooted in a celebration of self-expression and confidence, “Beauty lovers can expect dazzling visuals, step-by-step tutorials and surprise content drops across digital platforms, social media and live appearances, bringing the world of Paul Mitchell x Paris Hilton to life like never before,” the model says of the brand new collaboration.
Shot by Giel DOMEN & Kenneth VAN DE VELDE; Courtesy of Paul Mitchell 
Shot by Giel DOMEN & Kenneth VAN DE VELDE; Courtesy of Paul Mitchell
Nothing Hilton does is with out goal, although. By means of this new marketing campaign Paul Mitchell and Paris Hilton are actively supporting the LA Wildfire Aid Fund to offer help to victims of the devastating Southern California fires that rampaged the state earlier this 12 months. “I’ve used Paul Mitchell products throughout the years and their products leave you feeling empowered and glamorous,” mentioned Hilton in a press launch for the marketing campaign. “This campaign is all about giving back to causes that are close to my heart, celebrating confidence and having fun with your look! I’m so excited for fans to see all the incredible moments we’ve created together!”
