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In a world that’s crammed with of-the-moment developments and launches, there’s one thing to be undoubtedly revered a couple of product that has stood the take a look at of time for 50 years—and was made particularly for none apart from the long-lasting Audrey Hepburn.
Meet Philip Kingsley’s Elasticizer ($52), a deep-conditioning hair therapy that has a storied story to inform, in addition to an extended listing of celebs who completely adore it.
“Our iconic Elasticizer was originally formulated by my father for Hollywood movie star Audrey Hepburn,” shares Anabel Kingsley, model president and advisor trichologist for Philip Kingsley. “She had visited him with distressed tresses from the toll of on-set styling and was in desperate need of something to bring her strands back to health.”
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The Historical past of the Elasticizer
Because the story goes, Hepburn and Kingsley labored in tandem to create the world’s first pre-shampoo hair therapy and the Elasticizer Deep Conditioning Therapy was born.
One other enjoyable truth: At their first assembly collectively, Kingsley didn’t know from Hepburn’s maiden title that she was the identical girl he was taking into session that day. After laughing collectively in regards to the realization, they turned shut mates from that time on.
“Audrey was so ecstatic about how properly the Elasticizer was working along with her hair she even invited Philip to her newest movie premiere in 1976, saying ‘Elasticizer is miraculous.’”
While Anabel shares that it “took a bit to perfect the formula,” when it was complete, it was transformational.
“It was a strengthening moisturizing treatment that wasn’t going to weigh Hepburn’s hair down, as she had fairly tremendous hair,” she says. “They were using all these heavy creams post-shampoo and her hair was just flat. Audrey wanted a product to get her hair in better condition but give it more body and shine. So, he went straight to his laboratory in London’s East End and formulated Elasticizer just for her. She loved it so much, she ordered pots and pots to be sent over to her home in Switzerland. Seeing its success, he launched it as part of his haircare range.”
Again then, the Elasticizer got here as a concentrated paste in a pot. The shopper (together with Hepburn) would then combine with water at house. The model launched Elasticizer, pre-mixed, throughout the retail vary in 1983. Hydrolyzed elastin, a protein that penetrates your hair shaft and will increase its elasticity with out weighing your hair down, was (and nonetheless is) the hero ingredient. Moisturizing castor oil , olive oil and glycerin are within the combine as properly.
Who Makes use of the Elasticizer At present?
At present, one is offered each minute—1,921,479 models in 2023 to be precise—with modern-day superstar followers together with Anya Taylor Pleasure, Jessica Chastain, Georgia Might Jagger and Cate Blanchett, to call a quick few.
“With Philip Kingsley Elasticizer, I don’t even use it as directed,” Chastain has mentioned. “I use it maybe a couple times a week when I take a shower. I’ll put it on the ends of my hair, twist my hair up into a topknot, and go to sleep like that with wet hair. I never rinse it out; I just keep it in my hair overnight. It’s all about the moisture, and I like what it does in terms of giving me a little bit of shine. It’s a natural way of keeping frizz at bay as well.”
