Cher isn’t often somebody who wants an introduction, however her newest function may shock you. In Garnier’s latest marketing campaign—unveiled immediately—the icon brings her signature glossy, shiny hair entrance and heart, this time alongside actress Xochitl Gomez. Past their star energy, the 2 are related by one factor: nice hair. And, because it seems, the identical go-to product: Garnier Fructis Diamond Glossy Shine-Coat Smoothing Spray ($8).
The marketing campaign attracts inspiration from the immediately recognizable “Cher hair” aesthetic—glossy, ultra-glossy, waist-length strands which have grow to be a cross-generational magnificence reference. Within the video, Cher lets each viewers and Gomez in on her hair-care secret (which, after all, is Fructis Diamond Glossy).
Gomez spots Cher throughout the room and is instantly starstruck, however she’s coping with frizzy, unruly hair. Cher steps in, handing over the product, and with a blow dryer, a spherical brush and Fructis Diamond Glossy, Gomez’s hair transforms into easy, high-shine strands worthy of the icon.
This isn’t Garnier’s first movie star partnership across the product. In March, supermodel Gisele Bündchen turned the model’s first-ever world ambassador in its 120-year historical past. In her debut marketing campaign, she takes viewers by Miami—signing contracts, sharing wellness rituals (assume yoga and ice baths) and finally touchdown in Garnier’s labs to highlight the hero Fructis Diamond Glossy formulation.
Although every star has a definite aesthetic, Fructis Diamond Glossy works for all of them. The light-weight, vegan anti-frizz spray guarantees as much as 100 hours of frizz management and is designed for use earlier than warmth styling to boost smoothness and shine. The formulation incorporates a vegan keratin smoothing advanced and argan oil and is activated by warmth, providing frizz management, shine and warmth safety in a single step. To make use of, spray generously on damp hair and blow-dry in sections with a brush to create stress. As soon as dry, anticipate a noticeably smoother, glossier end.
BUY AT WALMART – $8
BUY AT TARGET – $8
