Recent off one of the talked-about tv finales of the season Ciara Miller is channeling the identical defiant power into her latest partnership with Nexxus. The “Claim Your Space” marketing campaign stars Miller and her unapologetically voluminous hair as a visible metaphor for the sort of confidence that does not ask permission.
“Over the years, I’ve learned that true confidence isn’t about being the loudest voice in the room,” Miller says. “Self-assurance comes with owning who you are and never apologizing for it. That’s why I’m so excited to be partnering with Nexxus, a brand that empowers women to take up space.”
The new campaign supports the launch of Air Shape Workable Hold Texture Spray ($20), a hybrid styling innovation that delivers airy volume, effortless lived-in texture and 48-hour touchable hold. “My hair has always been a huge reflection of how I show up in the world, and using the Air Shape Workable Hold Texture Spray gives it the volume and hold it needs to match my energy,” says Miller. “Because if I’m no longer holding myself back to fit in, my hair shouldn’t either!”
Courtesy of Nexxus
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The spray is refreshingly versatile. Whether you’re building a fresh blowout from scratch or reviving a second-day style, it applies seamlessly without buildup. Think of it as your key to effortlessly achieving the “done-but-undone” look.
