Celeb skin-care endorsements are one factor, but it surely’s far much less frequent to listen to a magnificence founder brazenly identify the manufacturers that encourage their very own line. That’s precisely what Hailey Bieber did throughout a latest TIME100 interview, when the Rhode founder gave an surprising shoutout to at least one notably science-driven skin-care model: Plated Pores and skin Science.
Whereas discussing the excessive value of some skin-care merchandise, Bieber admitted that sure formulation actually are well worth the splurge. When requested for an instance, she named Plated Pores and skin Science, calling the model “very scientific” and “very innovative with their technology and exosomes.” She added that manufacturers like Plated encourage the Rhode workforce as a result of “it makes us want to push ourselves” and maintain its personal merchandise to the identical excessive requirements.
What makes Plated Pores and skin Science particularly notable within the exosome class is that it helped convey the ingredient from docs’ workplaces into at-home skincare. The model makes use of platelet-derived exosomes—tiny signaling messengers concerned in restore processes throughout the physique—and has turn out to be recognized for growing shelf-stable formulation in a class the place stability will be difficult. Notably, the corporate additionally has a number of printed scientific research tied to its platelet-exosome know-how, together with analysis exploring facial redness, post-procedure restoration and pores and skin rejuvenation.
The Beauty workforce, too, isn’t any stranger to Plated Pores and skin Science. Its Eye Serum ($138) took house the title of Finest Eye Serum as a part of our 2026 Beauty Awards for the way properly it tackles darkish circles, crow’s toes and general firmness, whereas the Plated Intense Serum ($258) took house the award for Finest Exosome Serum in 2025.
Award Photograph: INTENSE Serum
Plated Pores and skin Science INTENSE Serum, $258
Specialists, together with New York dermatologist Rachel Westbay, MD, are particularly keen on Plated Intense Serum. “It’s become my new favorite product this year, hands down,” she says. “I’ve been using it religiously for months, and my skin has never looked more glowy or healthier, and my sensitive skin took to it with no issue.”
The clinical data and peer-reviewed publications behind it are exceptional, and the results speak for themselves,” she continues, “from reducing redness and refining texture to softening fine lines and accelerating recovery. It’s truly the Swiss Army knife of skin care: a high-performance formula that addresses a broad range of patient concerns by providing anti-aging, antioxidant and anti-inflammatory benefits all in one. It also integrates seamlessly into any regimen, so it doesn’t require you to throw out your favorite products.”
She ended her endorsement of the serum with: “I don’t want to go too far here, but the science is so solid, it may totally revolutionize our current perception of which skin-care staples are really needed—but sunscreen will always be a must!—because this product is such a multitasker.”
