The Jel Sert Firm, a number one producer of powdered drink sticks, introduced a collaboration with international life-style model chief Jamba, unveiling Jamba Singles to Go!, a brand new line of single-serve powdered stick packs. The collaboration brings Jamba into the fast-growing stick pack beverage class, translating the model’s iconic smoothies into a conveyable, handy powdered drink format. The launch of Jamba Singles To Go! options three basic Jamba flavors, together with Razzmatazz, Strawberries Wild, and Mango-A-Go-Go, combining the model’s daring, iconic flavors with both a selection of supporting power or wholesome immune operate, aligning with trendy shoppers’ energetic, health-conscious life.
The collaboration pairs Jel Sert’s industry-leading experience in powdered drink formulations with the scrumptious smoothie flavors Jamba is thought for, giving shoppers a brand new hydration answer that’s fast and handy. It additionally positions each manufacturers to capitalize on the quickly increasing drink stick class, projected to achieve practically $5 billion globally by 2030, based on 2024 analytics NielsenIQ Uncover.
“Jamba has been an incredible partner, and we’re thrilled to bring this product to market,” stated Amy Pagels, Senior Vice President of Advertising at The Jel Sert Firm. “This collaboration allowed us to showcase our capabilities in flavor innovation, bringing consumers’ favorite Jamba flavors to life in a completely new way without using synthetic colors or artificial sweeteners. This launch is more than just a new product line. It represents an exciting brand extension for Jamba and a natural next step for Jel Sert as we address the growing consumer demand for convenience, taste, and better-for-you products.”
Jamba Singles To Go! supplies shoppers with a wonderful supply of nutritional vitamins A, C, E, and Zinc to assist wholesome immune operate. The Mango-A-Go-Go selection is formulated to offer power with inexperienced tea leaves, ginseng, and guarana. Every serving incorporates solely 30 energy and no artificial colours or synthetic sweeteners, catering on to the rising client choice for beverage choices with fewer components and extra practical advantages. Every field consists of six handy drink sticks designed for straightforward hydration at work, the fitness center, dwelling, or wherever you go.
“We’re excited to bring these Jamba-inspired flavors to a new community of fans, and Jamba Singles To Go! is the perfect extension of our brand,” stated Dave Mikita, President Worldwide & Retail Channels Licensing at GoTo Meals. “Collaborating with Jel Sert allows us to offer a convenient hydration solution that delivers the taste and quality our guests love, in a refreshing, easy-to-mix format.”
Jamba Singles To Go! can be found at Amazon and main retailers nationwide. For extra info, go to www.jelsert.com
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