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Who wasn’t wowed by Sabrina Carpenter’s hair on her current Brief n’ Candy Tour? Her clean, bouncy blowouts; her completely lower curtain bang—we beloved all of it. I had undoubtedly puzzled which merchandise she was utilizing. She was named an envoy for Redken within the fall, so I assumed it included one thing from the model. Then, early final month, I realized from the pop star’s hairstylist Scott King that I used to be proper, and a not-yet-launched hair serum was one of many key merchandise conserving Carpenter’s hair wholesome on tour. And now, stated product—Redken Acidic Bonding Focus 24/7 Evening & Day Serum—is lastly obtainable.
What Sabrina Carpenter’s Hairstylist Says
Redken often co-creates merchandise with its group of hairstylists, and in some instances, the stylists additionally take a look at merchandise on their celeb shoppers lengthy earlier than they hit the market. “I was on tour with Sabrina Carpenter for the past two months and used this serum on her all the time,” says King. “It’s so great because it builds the bonds for chemically treated hair and heat-damaged hair, and there’s a lot going on with Sabrina with all of that. When her hair was wet, I would apply this serum and a heat protectant throughout her hair. Then, I’d blow-dry it smooth.”
After the reveals or on their days off, King says he would add much more serum to Carpenter’s hair. “I’d put it up in a silk scrunchie and let her sleep in it overnight. After we would wash it out, her hair definitely felt stronger and smoother. I have done a few other tours with her, and usually by the end of a tour her hair is a bit dry because of all the heat we use. This product was a game-changer because her hair stayed soft throughout the entire tour.”
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King additionally used the product on Jenny McCarthy. “The night before, she had just gotten her hair bleached, so it was a bit more compromised than usual,” he says. “She had just wrapped another season of The Masked Singer, so that’s about four or five nights a week of heat-styling. I blow-dried it into her hair and applied a little more after it was dry to take some of the flyaways away. Jenny was like, ‘Wait, why is my hair so soft right now? This is crazy.’ Normally after a chemical service her hair is a bit crunchy, but this definitely kept it smooth.”
The way to Use It
“I also like the product is so lightweight and doesn’t leave a greasy residue,” says King. “Sometimes with serums, you’ll have them left on your hands. This one has a nice, velvety finish.” We additionally admire the flexibility. You should utilize it day or evening and on dry hair or moist hair, which is a giant profit. “And, if you want to go a little heavier with it, it’s really good for the day before you wash your hair,” King provides. “Slick it into a bun or a braid and go about your day. Wash it out at night or the next day.”
What the Lab Testing Exhibits
“In our testing, we achieved 89 percent less breakage and nine times stronger hair,” says Christina Bishop, Redken R&I director. “But, we achieved it with an entirely different method than our usual testing. We created a test just for this product, which we called the Pillow Proof test. It simulates the damage that happens when someone lays in bed at night on their pillow. We created a type of pillow roller that rolled over swatches of hair to create breakage. Then, we compared the hair treated with the Serum to untreated hair. Something else we’re incredibly proud of is the consumer response. They said their hair still felt healthier two or three days post-use.”
