Discovering the fitting dermatologist can really feel difficult. The choices are broader than ever, solo practices, medspas and a rising variety of giant dermatology teams, every promising experience and entry to the most recent therapies. As aesthetic medication expands, so does the query of easy methods to discover the correct of care.
Among the many many fashions rising, Platinum Dermatology Companions is one group exploring easy methods to stability scale with personalization. With greater than 125 places of work nationwide, the physician-led community goals to mix the individualized care of impartial practices with the shared information and sources of a bigger group.
“We’ve always been a physician-driven company,” says Michael Pennington, CEO of Platinum Dermatology Companions. “With our Aesthetic Research Committee, we’re applying the same rigor to aesthetic medicine that has long guided our medical dermatology decisions.”
A Collaborative Strategy
On the heart of this effort is the Aesthetic Analysis Committee (ARC), chaired by San Diego dermatologist Sabrina Fabi, MD. The committee evaluates new therapies, evaluations analysis and helps decide which applied sciences and merchandise are launched throughout practices. “The Aesthetic Research Committee was formed to bring a consensus on how best to elevate the aesthetic treatments offered across all Platinum locations,” Dr. Fabi explains. “Rooted in innovation and research, we’ve made great strides to make collective decisions for the advancement of our patients.”
Fairly than making selections primarily based on traits or value, Dr. Fabi says the committee weighs new therapies by their analysis, innovation and the extent of coaching required to ship them safely.
Dr. Shino Bay Aguilera shares his experience throughout superior coaching at Platinum Dermatology Companions in Miami.
She provides that the ARC has additionally change into a hub for information sharing throughout the community. “It’s a forum to disseminate information on more than 100 clinical trials currently taking place at multiple Platinum locations,” she notes. “We leverage the expertise of our physicians through webinars and training sessions to keep everyone up to date on emerging drugs and devices.”
Consistency Sufferers Can Belief
In immediately’s world of aesthetic therapies, accessing the best manufacturers that actually resonate with sufferers is vital. That’s a part of why Platinum works intently with trusted corporations like Allergan, Galderma and Revance — the names behind lots of the most acknowledged injectables and skin-care merchandise.
The purpose isn’t exclusivity, says CEO Michael Pennington, however consistency. “Our goal is to build an injectable portfolio that meets the needs of our patients, based on their physician or provider’s guidance,” he explains. “We do more business with companies that share our passion for innovation and high-quality patient care.”
Chris Murray, senior vp of aesthetics, provides that these relationships transcend merchandise. “If we support our partners for the right reasons, and they support us with resources like training and business planning, we both win,” he says. “Ultimately, the patient wins most of all.”
This method additionally helps be certain that Platinum’s suppliers are skilled on the most recent applied sciences as quickly as they change into accessible. With greater than 100 scientific trials underway throughout its community, lots of its physicians are among the many first to realize hands-on expertise with rising therapies, maintaining affected person care present and knowledgeable.
Why Coaching Issues
Behind each good result’s a supplier who’s been skilled to the identical excessive commonplace. At Platinum practices, as soon as a brand new remedy or expertise is authorized by the Aesthetic Analysis Committee, suppliers throughout the nation obtain up to date coaching and training. That features stay workshops, digital studying instruments and small-group demonstrations that concentrate on method and security.
These classes are led by physicians, together with Dr. Sabrina Fabi, Mary Fleischli, MD and nationwide aesthetic specialists Dr. Shino Bay Aguilera, Dr. Alexander Rivkin and Dr. David Saadat. The purpose is easy: whether or not a affected person is in Miami or Dallas, they’ll anticipate a assured supplier who’s updated on the most recent procedures.
“Narrowing our focus allows us to train and support providers in a way that’s both rigorous and practical,” says Dr. Fabi. “When everyone learns from the same foundation, patients benefit from consistent, high-quality care no matter which office they visit.”
Pennington provides that the group’s consistency begins with the docs themselves. “We’re very honest about our selectivity,” he says. “We choose exceptional physicians and support them with systems that help them deliver care at the highest level.”
For sufferers, that construction interprets to confidence and predictability. “We’re not trying to be the biggest; we’re trying to be the most effective,” Pennington says. “Our model allows physicians to collaborate and use our collective experience to improve care.”
