Uncommon Magnificence is placing its signature flush entrance and middle with the launch of its new “Made You Blush” marketing campaign, starring British actress Ella Vivid because the model’s first-ever celeb ambassador. The Off Campus star is the right match for the marketing campaign, having shared her love for the model’s best-selling Delicate Pinch Liquid Blush ($25) system lengthy earlier than the partnership took form.
“I’m so excited to announce my partnership with Rare Beauty as the new face of the new ‘Made You Blush’ campaign!” says Vivid, whose favourite shade is Hope, a nude mauve with a dewy end. “I’ve been a massive fan of the brand for years, and their Soft Pinch Liquid Blush has always been a favorite in my makeup routine. Furthermore, I really admire Rare Beauty’s dedication to mental health initiatives, which is why this project means so much to me.”
Since its launch in 2020, Delicate Pinch Liquid Blush has earned holy-grail standing amongst magnificence lovers for its extremely pigmented but buildable system and its skill to create a recent, flushed look with only a drop or two. In accordance with Uncommon Magnificence, the fan-favorite blush has amassed greater than 3 million likes and 12,500 critiques on Sephora and performed a key position in fueling the wonder trade’s “blush boom,” which has remained regular over the previous 5 years.
The “Made You Blush” marketing campaign video completely captures Vivid’s allure—and sure, we’ve already watched it a dozen occasions.
