It’s Pores and skin Most cancers Consciousness Month and time for one in every of our most vital annual PSAs: Put on sunscreen! And if you happen to’re out there for a brand new one, let or not it’s the best-selling UV Each day Broad-Spectrum SPF 40 from EltaMD ($41), which is wearing particular packaging proper now to assist a worthy trigger.
For a restricted time, EltaMD is powering a “Buy One, Give One” pores and skin most cancers prevention initiative, which means if you happen to purchase this sunscreen, the model will donate one other one to the Melanoma Analysis Basis, with a dedication of as much as $1 million in retail worth.
“At EltaMD, our goal is not only to protect skin, but to change how people think about sun care,” says Echo Sandburg, chief advertising and marketing officer of CP Pores and skin Well being US, noting that this donation will assist develop entry to solar safety whereas reinforcing the significance of each day SPF use {and professional} pores and skin checks. “We’re evolving the conversation around SPF, pairing a meaningful give-back with a design-forward approach.”
BUY NOW WHILE SUPPLIES LAST – $41
The design-forward strategy she’s referring to is the limited-edition packaging created in collaboration with acclaimed artist Lucy Kirk. The basic white bottle has been “transformed into a bright, optimism-filled piece of vanity decor meant to do more than simply look good on a shelf,” Sandburg says. “We chosen UV Each day for this initiative as a result of by wrapping this each day important in a vibrant design, we’re offering a visible reminder on the vainness to strengthen each day use of sunscreen.”
We’ve loved this cult-favorite formula for years, along with thousands of other fans, because of its lightweight texture, hydrating finish and broad-spectrum, hybrid SPF 40 protection via zinc oxide and octinoxate. Infused with hyaluronic acid, it’s a great option for those with dry, dehydrated and/or mature skin—dermatologists regularly recommend it.
