Few magnificence founders perceive the facility of a instrument fairly like Sophia Wojczak. Because the granddaughter of Conair founder Leandro Rizzuto Sr., she grew up inside one of the influential magnificence firms on the planet—an empire that revolutionized how we model, form and categorical ourselves. Now, with the launch of arachne, her personal female-founded line of next-generation magnificence instruments, she’s carrying that legacy ahead with a contemporary imaginative and prescient rooted in innovation.
“Growing up in Conair really meant growing up at Conair,” Wojczak says. Whereas different youngsters had been off at summer time camp, she and her cousins spent their days roaming the warehouse flooring, serving to with small duties and absorbing the rhythm of a model that helped outline a complete class. She watched her mom work in PR, discovered early on by no means to utter the phrases “I’m bored” and witnessed an organization tradition constructed not on hierarchy, however on household.
What left the deepest impression wasn’t the size of Conair—it was the soul of it. “Everyone looked out for us like we were their own,” she says. “That came from the love and respect people had for my grandfather, and the love and respect he had for them.” That sense of group, loyalty and shared function stayed together with her, lengthy earlier than she realized she’d sooner or later create a model of her personal.
Paradoxically, Wojczak by no means meant to hitch the household trade. “I was convinced I would never work in the family business,” she says. She explored customer support, launched her personal retail enterprise and even tried inside design. However the gravitational pull of Conair—and the world her grandfather constructed—stored drawing her again.
The turning level came visiting dinner, when she shared a product concept she’d sketched on a cocktail serviette. Her grandfather didn’t hesitate. “Go make it,” he informed her. That design turned her first patent—later bought to Conair for $1,000—and the second every thing shifted. “Once I started working with the products, I became completely consumed by them. Seeing what my grandfather built firsthand gave me a new appreciation for the magnitude of his work.”
Courtesy of Sophia Wojczak
Her years inside Conair turned an unstated schooling in retail, in engineering, in innovation and in understanding what customers really need. “I always had my grandfather in the back of my mind asking: ‘What would he do?’” she says. After modifications throughout the firm, she felt a brand new calling. It wasn’t to step away from Conair’s legacy, however to evolve it.
That evolution turned arachne—a model rooted in Conair’s spirit of daring innovation however designed for a brand new era. Arachne’s mission is obvious: To create instruments that transcend class conventions, merging superior expertise with stunning design and sustainability as a nonnegotiable core worth. “Looking good and doing good should never be mutually exclusive,” Wojczak says.
The model launched this previous spring with a powerful 32 patent-pending merchandise, echoing the ambition and scale that outlined the early days of Conair. Among the many debut improvements:
The SCALPOLOGY Collection hairbrushes with charcoal-infused bristles—a contemporary nod to Conair’s iconic instrument heritage L’UOVO, a smooth, everyday-essentials egg filled with 36 equipment Eco-conscious storage options like Catch A Case and the refillable BobbyBottle A full vary of accent refills made to color-match your distinctive HairTones
Each component, from supplies to ergonomics, has been examined with the identical rigor Wojczak watched unfold at Conair, an ordinary she considers a part of her DNA. “That obsessive attention to detail is something I learned from my grandfather,” she says. “It’s the difference between simply making a product and building a true beauty brand.”
With arachne, Wojczak isn’t stepping out of Conair’s shadow; she’s extending its legacy, carrying ahead the values she grew up in and shaping the subsequent period of magnificence innovation. And identical to her grandfather did, she’s doing it with instruments that remodel.
