The main U.S. provider of kefir and fermented probiotic merchandise, Lifeway Meals, Inc. (Nasdaq: LWAY) (“Lifeway” or “the Company”), will showcase its newest cultured dairy improvements, Muscle Mates&commerce; and Probiotic Kefir Butter&commerce;, at Pure Merchandise Expo West 2026 because the model celebrates its fortieth anniversary. Happening March 3–6 on the Anaheim Conference Heart in Anaheim, CA, Lifeway’s interactive sales space will spotlight the corporate’s management in fermented meals and 4 many years of class experience.
Main the brand new lineup is Lifeway Muscle Mates&commerce;, a lactose-free, 8oz ready-to-drink practical beverage that mixes 20 grams of protein, 5 grams of creatine, and 12 stay and lively probiotic cultures. Constructed to help power, restoration and intestine well being, Muscle Mates&commerce; is designed for pre-workout gas, post-workout restoration or on a regular basis wellness. The road will begin rolling out in grocery shops, health facilities and choose retailers nationwide, assembly rising shopper demand for performance-driven, practical drinks.
Additionally featured is Lifeway Kefir Butter&commerce;, a probiotic, cultured butter out there in Unsalted, Sea Salt and Honey Butter varieties Low in lactose and made with Lifeway’s signature kefir cultures, this butter is crafted for depth of taste and a silky end, shining in every little thing from on a regular basis cooking to ultimate, chef-style touches. Drawing on many years of cultured dairy experience by way of its subsidiary Recent Made, Probiotic Kefir Butter&commerce; pairs indulgent taste with practical vitamin, answering shopper demand for premium butter that excels in style, texture and flexibility.
“For 40 years, Lifeway has been driven by a passion for cultured dairy and the powerful role it plays in modern wellness,” mentioned Julie Smolyansky, President and CEO of Lifeway Meals. “As consumer demand for protein, probiotics and fermented foods continues to rise, the cultured dairy category has grown into a multi-billion-dollar global market projected to exceed $75 billion over the next decade. That momentum pushes us to keep raising the bar, especially as the newly released Dietary Guidelines shine a spotlight on the nutritional importance of cultured dairy. From our category-defining kefir and versatile farmer cheese to performance-focused beverages and cultured butter, this next wave of innovation brings together nutrition, flavor and excitement in a way only Lifeway can, starting at Expo West 2026.”
From wellness-focused activations to day by day sampling, Lifeway invitations friends to affix the Firm and rejoice 40 years of gut-health innovation. Attendees can cease by Lifeway’s sales space to pattern new and beloved merchandise, study the advantages of probiotics and expertise the model by way of colourful visuals and interactive moments.
The place to seek out Lifeway at Expo West:
Lifeway Meals Primary BoothBooth #743 from March 4 – 6
Recent Concepts Natural MarketplaceBooth F4Tuesday, March 3 12 PM – 5 PM
Developments & Innovation within the Wellness Beverage Market with Lifeway VP of Communications Derek MillerAnaheim Marriott, Platinum Ballroom 1 & 2Tuesday, March 3 from 8:30 AM – 10:00 AM
Females in Meals Expo West Mixer with Lifeway President and CEO Julie SmolyanskyAnaheim Marriott, Platinum Ballroom 6Wednesday, March 4 at 5:30 PM
Barry’s LIFT Class sponsored by LifewayGrand Plaza on Wednesday, March 4 from 7:30 AM – 9:00 AM
The Kefir Cookbook: An Historic Therapeutic Superfood for Fashionable Life, Recipes from My Household Desk and Across the World guide signing with Lifeway Meals CEO, Julie SmolyanskyBooth #743 on Thursday, March fifth from 1 PM – 2 PM
Exterior Sampling StationGrab-and-go favorites from Lifeway every morning on the foremost Expo entrance
For extra details about Lifeway and its merchandise, go to lifewayfoods.com.
About Lifeway Meals, Inc.Lifeway Meals, Inc., which has been acknowledged as one among America’s Development Leaders by TIME, as Dairy Meals’ Processor of the Yr 2025, one among Forbes’ Greatest Small Firms and named to Inc.’s 2025 Greatest in Enterprise record within the Greatest Challenger Manufacturers class, is America’s main provider of the probiotic, fermented beverage generally known as kefir. Along with its line of drinkable kefir, the Firm additionally produces a wide range of cheeses and a ProBugs® line for youths. Lifeway’s tart and tangy fermented dairy merchandise at the moment are bought throughout the USA, Mexico, Eire, South Africa, United Arab Emirates, and France. Learn the way Lifeway is nice for extra than simply you at lifewayfoods.com.
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