“Partnering with Hourglass feels so instinctive,” says Dean. “I’ve been a fan for years and already used the products in my own routine. I’ve always loved the natural glow of their products and how skin-focused it is. Beauty is personal for me. I never want to look different, just more like myself on a good day—and that’s exactly what Hourglass gives me.”
To announce the marketing campaign, Dean seems in a brief cinematic clip recalling a love story whereas seated aboard the enduring European Belmond practice. Because it travels alongside its route, comfortable gentle flows by means of the home windows, highlighting Dean’s glowing complexion. Whereas she speaks, you may’t assist however surprise which lip gloss she’s carrying (Hourglass, after all).
“Our partnership with Olivia is rooted in the shared values of creativity, intention and modern self-expression,” says Hourglass Chief Advertising Officer Brooke Blashill. “We are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today.”
Along with being the brand new face of the model, Dean is curating a sequence of product capsules, the primary of which is appropriately named The Olivia Dean Edit ($126). This primary choice is constructed round formulation she depends on each on and off stage, together with complexion must-haves Veil Hydrating Pores and skin Tint ($49), Vanish Airbrush Concealer ($39) and the model’s latest launch, Unreal Liquid Highlighter ($38). Every of those editor- and beauty-fanatic-loved merchandise is light-weight, delivers critical skin-care advantages and creates a pure glow and even-looking pores and skin. They’re necessities for Dean’s easy magnificence look and are versatile sufficient to take her from the stage to touring to on a regular basis life.
Olivia Dean and Hourglass cosmetics
The merchandise mirror Dean’s precise make-up routine: She prefers a fresh-faced look that enhances what’s already there, and these merchandise assist to try this and extra. “Vanish Airbrush Concealer has been a go-to forever,” she says. “It gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint, it delivers an incredible glow—it’s like my skin but better.”
The Olivia Dean Edit is on the market now at hourglasscosmetics.com.
