For a model constructed on confidence, it solely is sensible that Spanx would make its most fearless transfer but by defining its signature hue. Introduced in the present day, the worldwide girls’s life-style model joins forces with the Pantone Colour Institute, the world’s foremost authority on shade, to unveil SPANX Crimson, a daring, full-bodied shade that radiates empowerment, power and unapologetic energy.
Celebrating 25 years of redefining how girls transfer by the world (sure, that’s how way back Sara Blakely selected the pink packaging for her game-changing creation to face out in a sea of beige), Spanx’s newly christened shade captures the heartbeat of its legacy. “Partnering with Pantone isn’t just about naming a color—we’re celebrating our legacy,” says Katie Weeks, senior vp of brand name advertising and marketing at Spanx. “Red has been a hallmark of our brand since day one and it felt so right to cement SPANX Red in our 25th anniversary year to continue to empower her to feel unstoppable, bold and fearless every day.”
SPANX® Crimson
Laurie Pressman, vp of Pantone, provides, “Warm and full-bodied with a hint of yellow, SPANX Red is a potent red tone infused with strength and determination. It showcases not only the fearless history that has defined the company but also its continued dedication to that same bold spirit for the future.”
To mark the second, Spanx and Pantone teamed up with Danish design home Copenhagen Design on a smooth, three-piece limited-edition capsule assortment that brings SPANX Crimson to life through on a regular basis necessities, together with a contemporary Thermos, a press release umbrella and a classy buying bag. Every bit captures the power of the colour (as displayed by spokesperson and supermodel Niki Taylor within the model’s adverts), providing a tangible option to carry that fearless Spanx spirit wherever the day takes you.
Out there completely on the SPANX Crimson Anniversary Store on Spanx.com, the gathering is accompanied by a curated edit of the model’s most iconic red-inspired types, which have fun the colour that began all of it.
