LoveShackFancy is thought for its signature beachy glamour and joyously female aesthetic, however the model’s Spring 2026 assortment, deputing at New York Vogue Week, is including a component of nuance. “This season, we’re moving away from the signature ‘beach glam’ and stepping into a mood that is more sultry and romantic,” head hairstylist Brent Lawler tells us exclusively. “The look is centered on a cohesive, lived-in texture that tells a story.”
“It’s the LoveShackFancy girl who loves a party, but equally loves her poetry—the kind of girl who wakes up in the morning with the bow that she had on last night and puts a ballet flat on while running out the door to get a coffee. It’s messy, but it’s not dirty,” says Lawler, noting that Batiste’s dry shampoo was the right product to assist strike this delicate steadiness. “Her hair has vitality and still feels beautiful with a kind of lived-in texture, and that’s why it’s the perfect dry shampoo look.”
How To Get the Look
Upon arrival, Lawler ideas the fashions’ heads over and places Batiste Authentic Powder Dry Shampoo ($17) into their roots to refresh hair and add substantial quantity. For brunettes, he opts for Batiste Authentic Powder Darkish Dry Shampoo ($17). To assist add texture and obtain that lived-in look, he makes use of an additional large curling iron—Bio Ionic Lengthy Barrel Curling Iron 1.5 inch ($163)—to focus on areas that want only a tiny bend—no structured curls in sight.
Utilizing Goody Ponytail Holders ($11) in the identical coloration because the fashions’ hair, Lawler grabs items, pulls them right into a ponytail and secures the tie about 2 inches increased than the place the ultimate look ought to sit. “Once secured, gently drag the hair tie down. This creates a beautiful, loose texture at the crown and gives the base that ‘slept-in’ romantic feel,” he says.
“This is the secret to the look. It’s not a traditional braid or a fishtail, but a series of folds. Take three pieces of hair: one from each side and one from the middle. Cross them over each other loosely. As you work, pull the sections outward to create width,” directs Lawler. “The result should look like a braid that has started to unravel and ‘drop’ throughout the night.” Lastly, Lawler goes again in with some extra Batiste Authentic Powder Dry Shampoo, concentrating on the roots and ends and including only a contact to the mid-lengths. He recommends “rolling and pushing the powder into the ends so you get separation, texture and all these beautiful flyaway romantic bits.”
