Obagi Medical, lengthy related to medical-grade skin-care, is formally getting into the injectable area with the FDA approval of its first hyaluronic acid filler, Saypha MagIQ. This new filler marks a major growth for the skin-care model and is designed to assist bridge the hole between topical skincare and in-office therapies.
Over the weekend, Suzan Obagi, MD, board-certified dermatologist and chief medical director of Obagi Medical, was on the American Academy of Dermatology’s annual assembly in Denver, an occasion that includes prime dermatology specialists and trade leaders discussing improvements, tendencies and significant strides within the house. Talking at a hearth chat, she mentioned the brand new MagIQ filler and why she believes so strongly in bringing it to the U.S. market now.
“You might think, okay, the market is saturated. Why do you need to bring another filler onto the market?” she mentioned. That’s a good query: With different fillers on the market already, what units MagIQ aside?
Courtesy of Obagi Medical
Although the filler is new to the U.S. market, it’s not new to Dr. Obagi or to different elements of the world. “I have used it for many years,” she mentioned. “Actually, prior to Obagi bringing it into the larger family, I had the opportunity to train a lot of doctors overseas. And the filler that we had used for our training was called Princess, which is now MagIQ in the U.S.”
Dr. Obagi says she noticed constantly robust, long-lasting outcomes. “I would come back after one year to see patients and to treat them again, and they would still look so good,” she mentioned. “I would always say, ‘I wish we had this filler in the U.S.’”
MagIQ is designed to enhance a affected person’s present skin-care routine whereas sustaining a natural-looking consequence. “It’s very nice because it incorporates everything we do with skin,” mentioned Dr. Obagi. “We want everything to look natural, youthful, better, but no one should know what you’ve been doing.”
“MagIQ gives us that opportunity because it’s a very soft filler that will help give very nice improvement in the dynamic lines around the mouth without looking like you have a lump of filler there, without looking like you have had anything altered on your face,” she mentioned.
Dr. Obagi additionally needed to make sure that MagIQ works nicely throughout all sufferers, together with various ages, pores and skin tones and pores and skin considerations. “How many of you have seen all the pictures from advertisements, advertising injectables, and they always take a beautiful model and they inject them and make them look more beautiful?” mentioned Dr. Obagi. “That’s not the real world. Our patients come in from every different age group, every different racial group, every different phototype,” she mentioned.
It’s not simply modern for sufferers—it additionally affords advantages for suppliers. The filler options an ergonomic syringe that makes injections extra snug and managed. Based on the model, it additionally has a extremely constant particle dimension with a slim distribution vary, permitting for extra exact placement and a smoother, extra predictable consequence. It is usually made with a excessive quantity of usable hyaluronic acid, which can contribute to extra natural-looking, longer-lasting outcomes.
For anybody uncertain about making an attempt a brand new filler, Dr. Obagi notes that it involves the U.S. with rigorous testing and a protracted monitor file. “Yes, it’s new to the U.S., but it’s been around for a very long time, and it is being brought to you by a company that has a 35-year history of really being the gold standard in skin rejuvenation,” mentioned Dr. Obagi.
As Dr. Obagi has emphasised, MagIQ is only one (albeit crucial) a part of wholesome pores and skin ageing. Some sufferers “are so sun-damaged that if you look at them, you think, ‘if I just inject filler, it’s not going to look that much better,’” she mentioned. As an alternative, she says to first improve the pores and skin after which inject a pure filler resembling MagIQ. This makes it a lot more durable to inform the place filler has been positioned, leading to a extra natural-looking end.
