The chief within the yerba mate class Yerba Madre, returns to Pure Merchandise Expo West with its most complete innovation slate up to now. Spanning unfastened leaf, bottled, canned, glowing, and convenience-exclusive codecs, the 2026 lineup displays three many years of constructing yerba mate as a definite supply of easy, sustained raise—rooted in regenerative agriculture, ingredient integrity, and designed for contemporary life.
On the heart of this 12 months’s presence is Yerba Madre Conventional Air-Dried Free Leaf, named a 2026 NEXTY Award finalist. First launched in 1996 and relaunched in 2025 underneath the Yerba Madre identify, the product was the world’s first yerba mate unfastened leaf to realize Regenerative Natural Licensed® Gold. Sourced from regenerative, shade-grown agroforestry methods stewarded by Indigenous and household farmers throughout Argentina, Brazil, and Paraguay, it established the agricultural and sourcing requirements that now prolong throughout your complete Yerba Madre portfolio—together with 2026’s milestone launch of Unsweetened Unique Yerba, the model’s first ready-to-drink yerba mate to function the Regenerative Natural Licensed® seal on can.
Yerba mate has lengthy been shared as a ritual of vitality and connection. As Yerba Madre expands into new ready-to-drink codecs and flavors, the model is launching the world’s first Shade-Grown Yerba Mate seal, which might be rolled out in its air-dried unfastened leaf this 12 months, a typical it has developed to validate Indigenous and household farmers rising yerba mate underneath forest canopies and inside restored agroforestry methods.
“For 30 years, our founders believed that building yerba mate the right way meant caring for the land, the people who grow it, and the future of the category,” mentioned Ben Mand, CEO of Yerba Madre. “Regenerative Organic Certified and verified Shade-Grown standards are the foundation—but innovation is how that vision continues to grow. As we expand into new formats and flavors, we’re proving that progress, values, and growth can move forward together.”
New merchandise rolling out in early 2026 embody:
Glowing, Reimagined – a refreshed glowing yerba mate line formulated with 115 mg of naturally occurring caffeine, launching at Sprouts and choose Albertsons areas
Decrease Sugar Enlighten Mint – a next-generation replace to one of many model’s highest-velocity SKUs
Extra launches by way of spring 2026 embody:
Strawberry Kiwi – first c-store unique launch at Additional Mile and Jacksons
Cherry Elegant – first unique c-store launch at 7-Eleven
Mango Fuego – a limited-run seasonal impressed by peak-season mango, rolling out March–Might
“We see innovation as stewardship,” mentioned Jennifer Brush, VP of Product Innovation and Model at Yerba Madre. “Yerba mate is deeply rooted in South American culture. Our role is to bring that tradition into American life with care for the plant—grounded in regenerative agriculture and expressed through formats and flavors that invite more people to experience the ritual and possibility of yerba mate.”
Yerba Madre merchandise can be found nationwide throughout pure, standard, mass, membership, and comfort channels, with placement in additional than 45,000 retailers throughout the U.S. and Canada. At Expo West, attendees can discover the total Yerba Madre lineup on the following cubicles:
Corridor E, Most important Sales space #5120: New nonetheless (non-sparkling) releases
Natural Merchandise Corridor B, Sales space #1617: New Glowing line
For extra info, go to www.YerbaMadre.com or comply with @yerbamadre on social media.
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