AG1—previously often called Athletic Greens—is coming to Ulta Magnificence. Beginning as we speak, Might 11, the every day complement drink will probably be obtainable in additional than 1,500 Ulta Magnificence shops nationwide and on ulta.com, marking the model’s first partnership with a magnificence retailer following latest expansions into Goal shops in April and Costco final yr.
In the event you’re not already acquainted, AG1 is a every day greens powder that’s been round since 2010. As an alternative of taking a number of dietary supplements every morning, customers combine one scoop with water to get nutritional vitamins, probiotics, antioxidants and superfoods in a single drink. Over time, the model has constructed a loyal following that features athletes like Allyson Felix and Lewis Hamilton—who can be an investor—in addition to celebrities together with Cindy Crawford and Hugh Jackman.
Right here’s what’s obtainable now:
AG1: The model’s flagship greens powder that includes nutritional vitamins, probiotics, antioxidants and superfoods.AGZ: A nighttime formulation designed to assist rest and sleep.The AG1 Begin Right here Package: Contains seven servings, a shaker bottle and a behavior tracker for first-time customers.
Each AG1 and AGZ are NSF Licensed for Sport, one of many complement business’s most rigorous impartial certification applications.
BUY NOW – $50
For Ulta, the transfer matches with how the retailer has been increasing its wellness part. “We’re seeing growing guest interest in building daily rituals that support how they look and feel,” stated Laura Beres, VP of wellness at Ulta Magnificence. “This partnership allows us to further bridge beauty and wellbeing—bringing trusted, science-backed solutions into the beauty space and helping guests engage with self-care from the inside out.”
AG1 CEO Kat Cole echoed the sentiment: “We are incredibly proud to partner with Ulta Beauty, a retailer that shares our belief that beauty starts with foundational nutrition and quality sleep.”
