NightWise , a science-driven wellness model, right this moment introduced its mission to revolutionize sleep well being with a brand new class of useful sleep options. Powered by its patented Clever Launch Know-how, NightWise is setting a brand new customary for the way customers method wholesome, deep sleep — mixing clean-label science, emotional way of life branding, and true useful innovation.
As sleep stays one of the crucial underserved pillars of wellness, NightWise is redefining what higher sleep means for right this moment’s shopper. Legacy OTC sleep aids — usually sedative-based or one-dimensional melatonin-based and disconnected from holistic well being — not meet trendy expectations.
Of their place, NightWise is constructing an iconic model that does greater than assist folks go to sleep and keep asleep — it empowers them to get up recharged, assume clearly, and stay brighter lives with clear, efficient merchandise that join on a private stage and remodel higher sleep into an every-night wellness ritual.
“We’re not just selling another sleep supplement,” stated Danny Rinaldi, founder & CEO. “We’re leading a movement to reposition sleep as a cornerstone of modern wellness — much like hydration, fitness, and nutrition have evolved in consumer health. NightWise is designed to be a brand people love, trust, and share.”
“Our Intelligent Release Technology is about trust — trusted ingredients, delivered in the right amounts, at the right time, aligned with the body’s natural sleep architecture,” stated Scott Forsberg, Chief Innovation Officer of NightWise. “By supporting every critical phase of the sleep cycle — from sleep onset through deep and REM sleep — we help people achieve true, healthy, functional sleep.”
Constructing on its early direct-to-consumer success, NightWise is getting ready for broader retail growth, starting with Vitacost, Kroger’s main e-commerce wellness platform. Because the model scales nationwide, NightWise is positioned for main development within the fast-emerging useful sleep class. Throughout this transition, the unique DTC formulations will stay obtainable on-line, guaranteeing a seamless buyer expertise.
“Great sleep isn’t a luxury. It’s a health essential,” added Rinaldi. “We believe functional sleep is the next white-space opportunity in consumer wellness — and NightWise is positioned to lead the category.”
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