The heart beat of aesthetics is not dictated by developments alone. It’s being pushed by real-time information from actual magnificence shoppers. In Beauty’s The State of Aesthetics Summer time 2025 report, powered by the BeautyEngine platform, our aesthetic panelists revealed precisely what’s influencing decision-making in remedy rooms in the present day.
“It’s no secret that consumers are being more intentional with their spending right now, including their spending on aesthetics,” says Beauty CEO Mike Glaicar. “Our BeautyEngine data shows that patients are prioritizing treatments with long-term value over fleeting trends. This report sheds light on how they’re approaching those choices, what they’re investing in and what they expect in return.”
From the submit–GLP-1 physique shift to an uptick in skin-care literacy, right here’s what sufferers are actually prioritizing in 2025 and why that issues.
The State of Aesthetics: By The Numbers Summer time 2025
1. Regenerative aesthetics is gaining traction
Practically 86% say they’re considering therapies that work with, not towards, the physique, with collagen stimulators (65%) and microneedling (62%) main the cost. However curiosity alone isn’t sufficient. Greater than half of these surveyed stated they want a greater understanding of how regenerative therapies really work earlier than they’d e-book them.
2. GLP-1s are only the start
Amongst these utilizing GLP-1 drugs, greater than two-thirds have misplaced over 20 kilos, and it’s prompting a brand new wave of aesthetic objectives. As sufferers adapt to their altering our bodies, practically 70% are considering muscle-defining therapies, fats switch curiosity can also be up and half report noticing hair thinning. As our bodies change, so do objectives, and sufferers are actively searching for methods to revive steadiness and really feel like themselves once more.
3. Pure nonetheless wins
Wanting “done” is out. Wanting like your self in your greatest day is in. In reality, it tops the checklist of what sufferers worth most, with 69.3% saying “natural-looking” is an important issue when selecting a neurotoxin, and practically 70% say they’re extra more likely to e-book filler therapies if the dialog is framed round facial balancing.
4. Strategic spending is the brand new regular
Sufferers could also be reevaluating their budgets, however skincare and coverings stay non-negotiables. Solely 5.5% say they’d in the reduction of on skincare, whereas greater than half would forgo eating out first. Aesthetic therapies are holding sturdy, with simply 24% saying they’d cut back spending in that class. Financing can also be gaining traction, with 22.9% now choosing cost plans, up from 17.5% the yr earlier than. The underside line: sufferers are being selective, not skipping out.
5. Males are becoming a member of the dialog
In accordance with our BeautyEngine panelists, males are stepping additional into the aesthetic house. Thirty-one % say the boys of their lives are already getting injectables, and plenty of are receiving skilled skincare (35.4%) or hair restoration therapies (32.7%). The highest considerations embrace thinning hair (54.8%), pores and skin high quality (40.2%), wrinkle prevention (37.9%) and muscle tone (34.8%).
6. Neurotoxins are nonetheless number-one
Neurotoxins proceed to steer in recognition, with 42.2% of sufferers planning to e-book a remedy within the subsequent yr. Brow strains, crow’s-feet and glabellar strains stay the most typical areas, however lips, jawlines and under-eyes are gaining momentum. Because the class evolves, so do the methods sufferers are utilizing it.
7. Surgical procedure continues to be within the plan
Whereas nonsurgical therapies could get booked first, surgical choices are nonetheless high of thoughts for a lot of. Forty-one % of sufferers say they’re considering skin-tightening surgical procedure, and when wanting past the following 12 months, extra are contemplating facelifts, necklifts and liposuction. For long-term outcomes, surgical procedure stays a transparent a part of the aesthetic roadmap
8. What sufferers want they may erase
If sufferers may wave a magic wand and erase only one concern, wrinkles could be the primary to go. Twenty-six % selected them as their high goal, far outranking hyperpigmentation (12.1%) and darkish circles (11.2%). On the physique, cellulite leads the checklist at 18.3%, adopted by crepey pores and skin (12.9%) and sagging or unfastened pores and skin (12.4%). The takeaway? Texture continues to be the most important frustration, and sufferers need lasting options—not simply short-term fixes.
9. Muscle therapies are sparking main curiosity
Solely 9.4% of sufferers have tried therapies that construct and outline muscle, however practically 70% say they’re curious. That curiosity spikes even increased amongst GLP-1 customers and youthful sufferers. Abs, thighs and arms are the highest targets, and with so many nonetheless within the consideration section, muscle-toning tech is poised to change into a serious participant as physique objectives shift and the GLP-1 impact continues to form the aesthetics panorama.
Report Methodology: The 2025 Beauty “State of Aesthetics” report is predicated on real-time information gathered from BeautyEngine subscribers. Surveys have been deployed in Spring of 2025, specializing in particular person affected person issues in the course of the aesthetic remedy course of and projected spending habits and attitudes within the coming yr. BeautyEngine’s intensive attain faucets right into a group of magnificence fanatics with a ardour for aesthetic therapies, guaranteeing that the report’s information precisely represents the preferences and attitudes of knowledgeable and engaged shoppers. To learn full report, click on right here for a full digital copy.
