In the event you’ve spent any time on BeautyTok these days, you most likely know Anua, the skin-care model that has turn into one in every of Ok-beauty’s largest success tales within the U.S. (we’re large followers!). Now, the model is taking its momentum to the following stage, saying supermodel and entrepreneur Kendall Jenner as its first-ever international model ambassador.
The collaboration looks like a pure match, because the A-lister is understood for her pared-back strategy to magnificence and prioritizes skincare and barrier well being. She was additionally utilizing Anua merchandise lengthy earlier than signing on as ambassador. “I first discovered the double cleanser, and it has changed my skin,” Jenner says. “I also love their Azelaic Green Serum and PDRN, which gives me a dewy glow. I am a big fan of the products.”
The multi-year partnership launches with a marketing campaign centered across the model’s PDRN Collagen Glow Facial Serum Spray ($25), which launched in February and combines PDRN and hyaluronic acid utilizing an ultra-fine oil capsule know-how. It additionally now is available in a journey measurement. Designed for use all through the day as a fast pores and skin refresh, the spray might be layered over make-up — it is also a carry-on important for dry airplane air.
To rejoice the partnership, Anua is bringing its “Dew On The Go” idea to New York Metropolis with a limited-time experiential pop-up in Soho on June 6 and seven.
