When you’ve spent any time scrolling by way of BeautyTok, likelihood is you’ve come throughout Mikayla Nogueira. The 26-year-old influencer has constructed a faithful following because of her daring make-up tutorials, unfiltered product evaluations and signature Boston accent. Now, with over 16 million followers hanging on her each advice, she’s entering into a brand new position as a magnificence model founder. Enter Level of View, her newly launched make-up prep line that marks the subsequent chapter in her profession.
“I was approached two years ago with an opportunity to create a brand from my personal journey,” Nogueira informed WWD. “For me, that first came about when I was working in Ulta Beauty. I saw the same things every day from customers. They would come into the store, and they would always ask similar questions along the lines of, ‘why does my makeup never look good, and why doesn’t my makeup look like yours?’ The answer that I always came back with was, ‘well, what are you doing to prep your skin for makeup?’ And they would follow that with, ‘well, I don’t know what that is.’”
That query—and her go-to response—in the end formed her model’s mission. “There is no single brand that is curated specifically for makeup that is able to be layered so beautifully that the products are essentially meant for each other. That is how I created this line,” she continued. “The five products we’re launching with were specifically designed together on purpose, because they’re meant to work together. I wanted to come up with the solution to this question that I was asked every shift.”
@pointofviewbeauty a brand new POV arrives March twenty sixth. get first dibs at povbeauty.com #povbeauty ♬ authentic sound – pointofview
Which brings us to the merchandise. The lineup consists of Drench It (a soothing priming milk), Drip It (a nourishing glow serum), Whip It (a hydrating whipped cream), Glaze It (a cheesy primer for long-lasting make-up), and Amp It (a lip ampoule for intense moisture). The gathering solely simply launched, however it’s already bought out, a testomony to how extremely anticipated it was. Whereas the group works on restocking, get to know every of the 5 merchandise under.
Level of View Drench It Priming Milk 
Level of View Drip It Nourishing Glow Serum 
Level of View Whip It Hydrating Whipped Cream 
Level of View Glaze It Cheesy Primer 
Level of View Amp It Lip Ampoule
