Important Proteins®, America’s #1 collagen brand1, is shaking up wellness routines, actually, with the debut of the Important Proteins Collagen & Protein Shake. That includes a lightweight chocolate taste, one handy shake packs 30 grams of protein per serving to assist gasoline wellness targets and options 10 grams of collagen peptides to help hair, pores and skin, nail, bone and joint well being. The Important Proteins Collagen & Protein Shake is the model’s first-ever ready-to-drink protein shake providing.
Important Proteins® Introduces Its First-Ever Prepared-to-Drink Protein Shake That includes Finest-Promoting Collagen
A departure from the model’s best-selling collagen peptides powder choices and a spin on the traditional protein beverage, the well timed launch of the Important Proteins Collagen & Protein Shake comes as shoppers are in search of methods to spice up their day by day protein consumption and are choosing extra handy merchandise that help their total wellbeing. In actual fact, practically three-quarters of People regarded to extend their protein consumption within the final yr, which is up from prior years, and think about ready-to-drink drinks as an environment friendly approach to meet their day by day diet wants.2,3
The brand new multitasking Important Proteins Collagen & Protein Shake goes properly past a primary high-protein drink by delivering added advantages in every shake – an attribute shoppers see among the many most vital in a ready-to-drink beverage.3 That’s why, along with protein, which helps lean muscle and helps handle starvation, the brand new beverage presents all of the hair, pores and skin, nail, bone and joint help advantages of Important Proteins, which have made the collagen peptides a fan-favorite product.
This new ready-to-drink beverage can be redefining what’s doable relating to collagen – shifting past the powder and bar codecs which have lengthy outlined the class, to satisfy shoppers the place they’re at this time. Now, first-time collagen customers have a handy and approachable approach to introduce collagen into their wellness routines and longtime collagen followers have a brand new, versatile choice for effortlessly getting their day by day consumption, due to Important Proteins.
An excellent approach to kickstart the morning, refuel after a exercise, snack on-the-go and the whole lot in between, the Important Proteins Collagen & Protein Shake matches seamlessly into quite a lot of on a regular basis happenings. The straightforward-to-grab choice is made for actual and busy life – and to help folks with wanting, shifting and feeling their finest, which stays on the core of the Important Proteins model.
“People want their wellness routines to work harder – not be harder,” mentioned Jill Abbott, Vice President of Advertising and marketing Technique & Innovation at Important Proteins. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, and without compromise.”
Every 11 fluid ounce shake incorporates 0g added sugars, and no carrageenan, synthetic sweeteners, colours or flavors. The brand new Important Proteins Collagen & Protein Shake is starting to roll out in four-packs this month to Walmart shops nationwide for an MSRP of $9.99, and in 18-packs at Costco areas nationwide starting in September for an MSRP of $29.99 (costs could fluctuate by retailer). Growth to extra retailers is deliberate for later this yr.
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