Someplace between the canine days of chilly New York winter climate and the makes-you-want-to-hide-in-your-house vacation crowds, I ventured over to Fifth Avenue for a gathering. Situated within the well-known Fred F. French Constructing, the Artwork Deco marvel—inbuilt 1927—is legendary for its structure. It’s also dwelling to InterParfums’s places of work, an organization that has 20-plus manufacturers in its perfume portfolio, together with Ferragamo, Oscar de la Renta, GUESS, MCM, DKNY and Donna Karan.
On this December afternoon, InterParfums CEO, Jean Madar, was on the town to speak about 2025 traits. Along with sharing client habits, new product launches and predictions, Madar provided an early take a look at MCM’s “cast of characters” Perfume Assortment. A testomony to journey and self-expression, the six very rich-looking fragrances felt luxurious and “substantial,” even in prototype kind—a chunk of gold-draped artwork you’d maintain on to eternally.
The MCM Assortment Inspiration
“The MCM Collection is the result of an extensive creative journey. It blends MCM heritage of innovation with a fresh, playful spirit,” says Baerbel Bureick, Chief Advertising Officer at Interparfums, Inc. “From conceptualization to completion, this collection, inspired by the brand’s iconic leather animals, has been carefully crafted over several years. We have ensured each fragrance embodies the essence of MCM’s bold, adventurous DNA. With the team of world-renowned perfumers at DSM-Firmenich, we have curated each scent to offer a unique expression of individuality and self-discovery.”
Bureick factors out that MCM has all the time been on the crossroads of style, tradition and luxurious. And this assortment is a pure extension of that identification. “Today’s consumer seeks more than just a scent—they want a fragrance that tells a story. One that resonates on a personal level. With its vibrant characters, high-quality ingredients and unexpected scent profiles, the Collection invites consumers into a world of playful self-expression.”
Moreover providing journey, the bottles are as uniquely participating because the fragrances—topped with MCM’s iconic animal figures and designed to spark pleasure and journey in each spritz. The scents are equally distinctive, comprised of sustainably sourced substances with every of the six celebrating a definite aspect. “Beyond aesthetics, the scents are designed for versatility. Each tells its own story while offering endless possibilities for layering,” says Bureick.
My private favourite: The Zen Elephant, greatest described as a “meditative retreat” of chypre-leather floral. It opens with the fragile bloom of freesia, invoking a way of calm and readability. Because it evolves, the notes of magnolia are grounded by the earthy depth of oakmoss.
Zen Elephant Eau de Parfum
“Inspired by the pursuit of balance, I experimented with ingredients that complemented each other,” says Hamid Merati-Kashani, principal perfumer. “I strived for a harmonious blend of floral and woody elements.”
As of right this moment, the primary 4 fragrances Jolly Rabbit ($150), Mighty Bear ($150), Charming Pup ($150) and Darling Doxie ($150) are at MCM shops. The total assortment of all six, together with the Daring Dragon and Zen Elephant, is accessible via InterParfums’s world retailers.
